Self-care Startup, The Beam by Nimbleback is all about a Stress Free Fall!
by Christa Geddes
Tension holders – get ready for a Happy, Healthy You!
GRIMSBY, ONTARIO – September 25th, 2019 - 2 Canadian women had a dream… to live without back pain. After years of experiencing the unpleasantness of back tension, Becky Goulet and Christa Geddes found an at-home solution to back, neck and shoulder tension. They founded Nimbleback Inc. and created The Beam, a yoga-style tool designed to release, relax and restore the core. September 2019 marks their 5th anniversary as well as their 6th show appearance on Happy, Healthy You on Today’s Shopping Choice which will air on September 28, 2019.
Becky and Christa have been suffering from back pain since their early 20’s. For years they tried different tools, but it wasn’t until they discovered stretching with a piece of foam that supported their spine during a yoga class that they truly found relief. Building their business from concept to demonstrating their product on national television has been an exciting ride. Bringing a new product to market is no small task but one that Christa and Becky met head-on.
“People just don’t know what it is or how to use it.,” says Nimbleback Inc.’s President/Co-Founder, Becky Goulet. “Then after they try it, they are impressed with the immediate results that it has for their mind & body.”
Nimbleback took their business to the next level after their 60-second pitch on The Marilyn Denis Show on CTV.
The judges were looking for a product that speaks to the consumer, has longevity and is on-trend to what the market is today. “I love this product.,” says Kelley Keehn. Judges Debbie Travis, Amber MacArthur and Kelley Keehn chose The Beam as the winner of the Mompreneur segment. Immediately after airing The Beam sales hit record high numbers thanks to the awareness of the show.
Lumino Health, an innovative website from Sun Life, connected with Nimbleback to offer The Beam in their Discovery lab. On Lumino Health, Canadians can find services, apps, and products – like Nimbleback – to help them manage their health and live healthier lives. “I truly appreciate the product and use it on a day to day basis,” says Kristen Baker, Lumino Health team member.
Rosalie Brown, one of the most influential personal trainers in Canada has added The Beam to her fitness routine “I was introduced to The Beam at TSC and it’s been an easy and fun tool to implement and introduce to friends and family while relaxing at the cottage.” Rosalie is a TV fitness icon who has presented for Total Gym and The Simply Fit Board on TSC as well as training videos.
The Beam by Nimbleback Inc. can be found on Today’s Shopping Choice on Saturday, September 28 during Happy, Healthy You which airs from 9am-10am EST. The show will feature other great products to enhance your health, many of these products can be used with The Beam.
About Nimbleback Inc. and The Beam™
The Beam™ is a simple self-care tool used for back exercise which may result in benefits when used with proper yoga stretching and breathing exercises. The Beam is based on yoga stretching theory and uses the breath to focus on releasing tension. Nimbleback Inc. provides an easy to follow instruction sheet to guide simple stretching. Users can use The Beam on the floor, chair or against a wall. The exercises encourage users to breathe new life into their backs and release, relax and restore their cores. Users can subscribe to our YouTube Channel, to receive notifications when new exercises are added. To learn more about The Beam, visit us at www.nimbleback.
Co-Founder & Chief Relationship OfficerP: 403-542-2281 | E: firstname.lastname@example.org