2 Canadian women had a dream… to live life without back pain. After years of experiencing the unpleasantness of back tension, Becky Goulet and Christa Geddes found an at-home solution to back, neck and shoulder tension. They founded Nimbleback Inc. and created The Beam, a yoga-style tool designed to release, relax and restore the core.
Becky and Christa have been suffering from back pain since their early 20’s. The two 40-year-old women have learned first hand that they need The Beam to help release muscle tension from injuries, stress, bad habits and ageing. For years they tried different tools, but it wasn’t until they discovered stretching with a piece of foam that supported their spine during a yoga class that they truly found relief. Building their business from concept to demonstrating their product on national television has been an exciting ride. Bringing a new fitness product to market is no small task but one that Christa and Becky met head-on with the end goal to get The Beam into the hands of other Canadians who would benefit from its use.
“People just don’t know what it is or how to use it,” says Nimbleback Inc.’s President/Co-Founder, Becky Goulet. “Then after they try it, they are impressed with the immediate results that it has for their mind & body.”
Nimbleback took their business to the next level after their 60-second pitch on The Marilyn Denis Show on CTV . The judges were looking for a product that speaks to the consumer, has longevity and is on-trend to what the market is today. “I love this product.,” says Kelley Keehn. Judges Debbie Travis, Amber MacArthur and Kelley Keehn chose The Beam as the winner of the Mompreneur segment. Immediately after airing, Beam sales hit record high numbers thanks to the awareness of the show. This is when the two women knew that the demonstration of using The Beam was a key component to their future success.
The Beam has been featured on Happy, Healthy You on Today’s Shopping Choice. Rosalie Brown, one of the most influential personal trainers in Canada was introduced to The Beam while on TSC. Rosalie fell in love with the product. “I was introduced to The Beam at TSC and it’s been an easy and fun tool to implement and introduce to friends and family while relaxing at the cottage.” As a trainer, Rosalie has helped many women feel their best. She is an expert in the field of home fitness. She has been a long-time presenter for the Total Gym and Simply Fit fit board and has developed and starred in training videos for these products.
Having The Beam featured with other great products to enhance your health has been very rewarding for Becky & Christa and the two hope to continue building awareness of the many benefits of using The Beam.
About Nimbleback Inc. and The Beam™
The Beam is a long rectangular yoga-style tool that users place along their spine while they do stretching and breathing techniques in order to release back neck and shoulder tension. The Beam is Chiropractor, Massage Therapist & Physiotherapists recommended and comes with an easy-to-follow instruction sheet, free online videos, a 30-minute yoga class + 10-minute meditation.
Using The Beam is simple and can be used on the floor, chair or against a wall. Users may find they sleep better and have improved postural alignment. Helps calm the mind and body, relieves tight chest, neck, spine and hips, and loosens tight muscles while helping to build strength with core exercises. Results may be felt after just 10 minutes a day. Available in two foam densities and is suitable for anyone who has ever felt the unpleasantness of muscle tension. Designed for all skill levels and ages 10 and up. Office workers, athletes, fitness, massage therapists, physical workers, and yoga goers. Gentle: Great as a starter product for people new to stretching or core training. Perfect for users who prefer a softer touch or who have less muscle/tissue on their back. Firm: Releases tension with stronger intensity. Perfect for users who like a deep tissue massage. The Firm Beam can also be used for balance exercises and releasing tension in the feet. Travel: Made of a firm foam in a travel size and can be used on the floor or in a chair.